[September 15, 2015]
How DIFFICULT Is Sharing Web Media?
There is a vast resource of web media content available online, mostly free. How hard is it to find and share?
It depends... how technical are you?
A casual search became more serious when I could find no REAL solution to this seemingly straightforward problem. While sharing a full episode is common — barely more than linking a regular web page — those take you to the START of the file/page. Close… but not quite what is needed. I could find NO way to easily share a specific point WITHIN an audio file with others without both sides jumping through hoops.
So, the entire decade of podcasts has been a continual sharing workaround exercise, even for techs. Perhaps only for techs. I’ve done it and maybe you have, too. Most people solve the problem of sharing podcast highlights by messaging a friend insisting they follow an arcane series of steps:
- Link to the podcast website IF it has an embedded player.
- Or, if your friend already has a podcast app, they must find the podcast and subscribe.
- Or, have them find some online podcast aggregator with embedded player.
- Or, they can go to the itunes/android store and download an app, install, and set it up.
- Anyway, find the PODCAST series, usually by searching the name.
- Then, find the specific EPISODE of that podcast. Most, but not all, are numbered and titled.
- OK, once that ep is loaded, FAST FORWARD to a specified time (HH:MM:SS) on the player as that’s where the great content starts.
- NOW, press Play and enjoy. Remember, all else was just to get to this point!
A lot of work, right? Worse, that shared highlight segment might only be a few short seconds long. Not good #TimeROI.
Even when very enthusiastic about sharing great content with a good friend, it's enough to make you think twice about all the effort involved for both parties.
The result? LESS SHARING, of course!
MUCH less, we think.